Co-Founder Story / Mission / Vision

About Color Velvet Empire

Color Velvet Empire is an independent music label and creative collective built to support artists who believe in originality, ownership, and long-term creative vision.

MilzTheDonn, Color Velvet Empire co-founder and co-CEO

Mission

At Color Velvet Empire, artists come first. We believe great music deserves support, visibility, and creative freedom. The mission is to build a home where independent artists can grow without sacrificing their identity.

Co-Founders & Co-CEOs

Color Velvet Empire was co-founded by Brooklyn artist MilzTheDonn and Bronx artist JDB (Just The Beginning). Together, they lead the label as co-CEOs and build opportunities for independent artists through ownership, development, authenticity, and culture.

Vision

The label blends music, fashion, visuals, press, and digital discovery into one public-facing platform designed to make independent artists look official.